In a frightening comment on the state of video theft and piracy, Brazil’s Pay-TV Association (ABTA, Associação Brasileira de Televisão por Assinatura) says that household piracy in the nation costs the sector some BRL 6 billion (€1.52bn) annually.

At a seminar on the problems, hosted by daily newspaper O Globo, ABTA consultant Antonio Salles Neto, said 50 per cent of broadband users access sites with illegal content, mainly pirated movies and TV series.

Another speaker, Ancine (Agenca National do Cinema) adviser Mozart Tenorio pointed out that the research shows that people accessing illegal content would not necessarily pay for such services if they did not have the pirate version.

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Categories: Articles, Content, Markets, Piracy, Research