Ellation, a transformative media company and home of platforms Crunchyroll and VRV, has selected Mediamorph’s platform to improve management, visibility and control of its vast catalogue of content rights and associated contracts. With 25,000+ titles across Crunchyroll and VRV, Ellation creates content experiences for more than 20 million registered users and over one million paid subscribers across both brands.

“As we continue to grow, it is critical for us to scale successfully and better manage the complex nature of our contracts and title rights,” said Susanna Hofmann, Ellation CFO. “Mediamorph will both improve the visibility into our library of content to take full advantage of its value, and more effectively aid the automation of our financial processing.”

“We are thrilled to support Ellation’s growth and goal of maximising content value,” said Rob Gardos, Mediamorph CEO. “Our passion is helping customers thrive in today’s increasingly complex digital Media & Entertainment ecosystem.”

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