German commercial broadcaster ProSiebenSat.1 and Discovery Communications are launching a joint premium entertainment streaming service in Germany, which they say brings an exciting content offering to the market.

They say the initiative defines a new way for media companies to bring their content to fans across all screens and new opportunities for advertisers to reach viewers. It is structured to support additional content and joint venture partners, looking for innovative ways to distribute their content, in a compelling and aggregated offering.

At launch, the service brings together nine of the most popular terrestrial TV channels in Germany. People can access ProSieben, SAT.1, kabel eins, sixx, ProSieben MAXX, SAT.1 Gold and kabel eins Doku, together with Discovery’s free to air channels DMAX and TLC with more popular content to come. A broad range of original and premium TV shows will be available free of charge, live and through catch up. The AVOD service is available on the existing ProSiebenSat.1 7TV brand digital platform and app.

7TV is also planning to launch a Eurosport Zone where viewers will be able to watch selected sports highlights and clips.

“Today marks the launch of a dynamic and ambitious new streaming service with ProSiebenSat.1, bringing together premium content on the 7TV service across multiple screens,” noted Michael Lang, President, International Development & Digital, Discovery Communications. “This is an exciting new way for millions of German TV fans to watch their favourite Discovery shows and is just the beginning of a dynamic new partnership.”

“This announcement is just the start as we work to add more channels and content partners, greater functionality, and enhanced technological capabilities and commercial opportunities in the months ahead.”

“This first phase of our streaming joint venture will see premium content from Discovery added for all 7TV fans,” advised Christian Dankl, CEO AdVOD ProSiebenSat.1 Media SE. “A new joint technology development for a pioneering streaming service is underway and we look forward to an exciting 2018, when we enter the next phase.”

A search is currently under way for a CEO to run the streaming service and an announcement will be made soon. SevenOne Media, media sales house of ProSiebenSat.1, will be responsible for digital advertising inventory for the joint venture.

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