OTT TV revenues to reach $83bn
October 2, 2017
Online TV episode and movie revenues for 138 countries will reach $83 billion (€70.4bn) in 2022; more than double the $37 billion recorded in 2016, according to the Global OTT TV & Video Forecasts report from Digital TV Research, which estimates that $9 billion will be added in 2017 alone.
The US will remain the dominant territory for online TV and video revenues by some distance. However, the US share of the global market will fall from 51 per cent in 2016 to 40 per cent in 2022.
Contributing half the Asia Pacific total, China will add a further $7.6 billion, with its total revenues reaching $12 billion in 2022.
“OTT revenues will exceed $1 billion in 14 countries by 2022; double the count at end-2017,” advised Simon Murray, Principal Analyst at Digital TV Research. “The top five nations will command two-thirds of global revenues.”
SVoD [subscription video on-demand] became the largest OTT revenue source in 2013. It will generate half of the OTT revenues by 2022. SVoD will add $24 billion in revenues between 2016 and 2022, with AVoD up by $17 billion. AVoD will total $29 billion by 2022; up from $12 billion in 2016.
| Top five countries by online TV & video revenues ($ million) | |||||
| Ranking | Country | 2017 | Ranking | Country | 2022 |
| 1 | USA | 21,618 | 1 | USA | 33,094 |
| 2 | China | 4,670 | 2 | China | 12,222 |
| 3 | Japan | 2,944 | 3 | Japan | 4,409 |
| 4 | United Kingdom | 2,656 | 4 | United Kingdom | 4,249 |
| 5 | Germany | 1,337 | 5 | Germany | 2,301 |
Source: Digital TV Research
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