Blend Media, an expert in next generation immersive video and virtual reality (VR), has appointed media and entertainment specialist Platform Communications as its global agency partner.

Blend Media is accelerating the commercial use of next generation content. It has a global network of expert creators, an extensive film library and cutting-edge technology. The company counts Google, Greenpeace, Intel, LADBible, McCann and Volvo among its customers and is a Facebook partner. Platform Communications will deliver a campaign including international media relations, events support and thought-leadership.

The appointment follows a competitive pitch process. The team will be led by Director David Lawrence.

Rachel Dennis, Head of Marketing & Content at Blend Media said, “We needed an agency to help us raise our profile in a way that directly supports our growth. Platform Communications really stood out because of the team’s deep understanding of our business and experience promoting new digital experiences to influencers, creators, brands and marketing audiences.”

Gay Bell, Chief Executive of Platform Communications, said, “Blend Media is playing a huge role making immersive content and VR a reality, helping to bring amazing new experiences to audiences around the world. It’s fantastic to partner with them as we continue to expand the range of media and entertainment businesses we work with.”

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