A study from GfK shows that Netflix was used by 3,942,000 people via a mobile, tablet or computer in the Netherlands in July – meaning approximately 27.5 per cent of the country’s population aged 13 and over have access to the SVoD service through a “non-TV” device.

Netflix total reach is greater than that of online rivals NPO, RTL XL and KIJK.nl combined.

Some 47 per cent of those aged between 13 and 34 year watched Netflix on a portable device in July.

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Categories: Articles, Consumer Behaviour, Mobile, OTT, Portable Media, Premium, Research, VOD