Report: Cable outpaces broadcast for viewer attention
August 18, 2017
According to television attention measurement company TVision Insights, cable television programming captures primetime viewer attention better than broadcast, and brands see significant variation in consumer attention to different ads in their rotation.
The study – Q2 2017 TV Attention Report –
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Xona Space wants 259 LEO satellites
- 36 major airlines now committed to Starlink
- Quilty: Top 5 Washington Satellite show takeaways
- Space Wars: Starlink vs Amazon Leo
- Eutelsat seeks ISRO deal for launches
- Virgin Galactic sets prices for space tourists
- Devas vs Antrix rumbles on
- Shotwell makes TIME front cover
- Suitors eye Globalstar