Spain: DTT lobbies for market position
July 10, 2017
From David Del Valle in Madrid
In view of the new digital dividend – to be completed in 2020 – and the increasing popularity of pay-TV with 6 million subscribers, Spanish FTA DTT Association Television en Abierto has urged the Government not to reduce spectrum and frequencies in Spain to enable them to maintain their position in the market.
The Association has sent a report to the Ministry of Tourism, Energy and Digital Agenda, prepared by consultancy firm Deloitte, lobbying on behalf of free-to-air DTT and highlighting that FTA DTT represented 63 per cent of the total TV turnover in 2015, around €5.5 million. Some 96 per cent of the total TV ad investment equates to FTA DTT in a market with 26 nationwide DTT channels, 41 Regional Channels and 449 local TV stations.
FTA DTT reaches 99 per cent of the Spanish population.
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