Accedo, the video experience pioneer, has partnered with Astro Malaysia to deliver its NJOI Now video streaming service to iOS and Android mobile devices.

NJOI Now is a free streaming service, available on mobile and online to provide Malaysians free access to on demand entertainment including box sets, live sports, breaking news, and signature titles from Astro’s popular channels. NJOI, which launched in 2011, is already serving 1.8 million households with a near future potential reach of 12 million viewers. NJOI Now is designed to meet the digital lifestyles of consumers today, offering complete flexibility with no fuss.

Using Accedo AppGrid, Accedo’s cloud-based video experience management platform and leveraging other work carried out to date for Astro, the new NJOI Now service has been rolled out in very little time. AppGrid provides real-time control, configuration and cross-platform insights over the video experiences from one, full-featured, cloud-based platform.

“Astro takes an innovative approach to video experiences and the market response to NJOI has been overwhelmingly positive,” said Matt Kossatz, Vice President – APAC, Accedo. “Asia is an exciting market right now for video offerings, with a significant shift from ‘me-too’ offerings to innovative and compelling offerings, such as those from Astro, which are leading the way on a global scale.”

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