Advertisers seeking targeted consumer segments across premium OTT video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.

In a new partnership, Sling TV’s premium inventory is now available programmatically through video ad serving platform SpotX, along with addressable consumer segments, like would-be-vacationers, auto intenders and back to school shoppers. These segments will be anonymously matched with Sling TV subscribers for ads to be dynamically inserted in live and on-demand content via SpotX’s platform.

“As we add more ad targeting opportunities on Sling TV, we’re creating turn-key, off-the-shelf segments for brands seeking the most popular audiences at a given time,” said Adam Lowy, director of Advanced TV and Digital Sales with DISH Media Sales and Sling TV.

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