4-screen measurement revealed
April 3, 2017
Eurodata TV Worldwide has revealed results of its first four-screen aggregated measurement initiative to show the divergent viewing patterns in France and the Netherlands.
In France, last December, one in five watched TV online, while in the Netherlands, the figure was one in two. For content, fiction drama was strong in France while entertainment won in the Netherlands. Eurodata measured audience across all screens and time-shifted viewing then aggregated this with linear viewing numbers.
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