Azoomee, a digital entertainment service for primary school-aged kids, has licensed 90 hours of content from the BBC, including such titles as Charlie and Lola and Horrible Histories.

“We are incredibly excited to add BBC’s award-winning shows to Azoomee’s rapidly growing content library. These shows explore a wide range of important values, which fit perfectly with our overall mission to provide entertainment that is good for children”, said Estelle Lloyd, co-founder of Azoomee. “The BBC content has recently been made available on the app and is already proving extremely popular with our young audience – Charlie and Lola is currently the most watched show on Azoomee. We are looking forward to a long and prosperous relationship with the BBC.”

Jonathan Newman, head of business development at BBCWW, said: “We are delighted to be partnering with Azoomee and bringing the best of BBC Children’s content to their customers. We look forward to working with them in the coming months and hopefully building on our relationship in the longer term.”

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