Nielsen: Millennials are a distracted audience
March 3, 2017
Millennials – now the largest generational group in the US – have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits, reports Nielsen. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones.
Nielsen’s inaugural Millennials on Millennials report
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