Nielsen: Millennials are a distracted audience
March 3, 2017
Millennials – now the largest generational group in the US – have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits, reports Nielsen. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones.
Nielsen’s inaugural Millennials on Millennials report
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Bank: “AST SpaceMobile will be a cash-flow machine”
- Arianespace trims ambitions for rocket update
- Forecast: $5tn annual SpaceX revenues
- Who else was eyeing Globalstar?
- Analyst: Unrealistic expectations at SpaceX
- Rocket Lab: “We will out-innovate SpaceX”
- S&P ranks Arqiva’s debt as BBB+
- AST SpaceMobile to make D2C progress this winter