Vodafone has put its plans to launch a UK pay-TV market on ice. Vittorio Colao, its chief executive, told The Telegraph that the service was ready and could be launched “within weeks” if “suddenly TV becomes essential” but that Vodafone now has other higher priorities – namely building its share of the broadband market an improving trading on its home turf.

Vodafone has built bundles of mobile, broadband and pay-TV services across Europe, but has suffered numourous development deals with regards to launching services in Britian. Colao commented that the “UK is particularly complicated because the intersection of TV, mobile and fixed line is more complicated”.

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