Ooyala, a Telstra subsidiary and specialist in video monetisation, has introduced its Ooyala Solutions Partner Programme, through which technology and reseller partners can access and deploy a full set of technologies to modernise any video business at any stage, from a single partner. Providing everything from video production workflow technology, data-driven OTT solutions, robust monetisation capabilities and rich analytics, Ooyala allows its reseller partners to go beyond traditional broadcast capabilities, push into digital and deploy more strategic and scalable next-generation video services for broadcasters and media companies around the world.

To date, more than 30 international partners have joined the programme including VCS Productions (Switzerland), Videoelec (Colombia), Digital Logistics (Australia), among others.

“At Ooyala, we want all customers to thrive in the future of TV delivery and production and have built our business around it. Our increased commitment to our channel programme is designed to attract and enable our customer’s preferred suppliers and align with their typical buying patterns,” said Ooyala CEO, Issac Vaughn. “The bottom line is Ooyala succeeds only if our customers succeed, and this programme is designed to help broadcasters, media companies and studios succeed.”

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