Simplestream, a provider of video services for the media and entertainment industry, has revealed that its Hybrid TV solution was chosen by Sony Pictures Television to power its new catch-up service on YouView. Launched on January 10th, the service hosts shows from Sony’s popular kids channels Tiny Pop, POP and KIX.

“Kids are spending more time every week watching their favourite programming, so it is paramount that catch-up services such as this are in place to cater to their hunger for favourite programming anytime, anywhere and on any device,” said Dan Finch, Commercial Director of Simplestream. “This service is a natural extension of the products and solutions we currently offer. It’s been a pleasure working with Sony Pictures Television and YouView to deliver this entertainment destination.”

The Sony Kids service is completely free to use across all YouView connected set-top boxes, including BT TV and TalkTalk TV homes.

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Categories: Articles, Catch Up, VOD