Nickelodeon UK & Ireland has announced that Virginia Monaghan will join the kids’ entertainment brand as Vice President, Creative, Marketing and Communications, Nickelodeon UK & Ireland. Reporting to General Manager of Nickelodeon UK & Ireland, Alison Bakunowich, Monaghan will begin her new position in January.

“Virginia brings to Nickelodeon her expertise in elevating brands beyond the screens and into the daily lives of audiences and this knowledge will be key for building the Nickelodeon business,” said Alison Bakunowich, GM Nickelodeon UK & Ireland. “Nickelodeon has proved itself as number one for families in 2016 as shown in our ratings, the popularity of our consumer products and the success of our first ever UK Slimefest. I am sure Virginia will build on this momentum to take our brands even further.”

An employee of Viacom International Media Networks (VIMN) since 1991, Monaghan has worked across the MTV and Comedy Central brands. “I cannot wait to join the Nickelodeon team and get to work on building the network and its properties. There is a huge potential within the business and a real opportunity to grow the network’s brands both on screen and beyond,” said Virginia Monaghan.

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