CEO Tim Cook took the opportunity its Q3 earnings call to confirm Apple has an “intense interest” in television. Dealing with rumours swirling after the AT&T-TW deal, Cook said that Apple is “open to acquisitions of any size that are of strategic value where we can deliver better products to our customers and innovate more”. Apple sees a “great opportunity” for the company to create and own content, he added.

In the results for the three months ending September 24th 2016 Apple doesn’t break out Apple TV sales as it does for other units but the catch-all ‘other’ division that contains its STB – along with the Apple Watch and Beats headphones – had a 22 per cent decline in revenue to $2.37 billion.

The group posted quarterly revenue of $46.9 billion and quarterly net income of $9 billion, compared to revenue of $51.5 billion and net income of $11.1 billion in the year-ago quarter.

Earlier this year it was rumoured Apple was to bid for Time Warner and it is now touted as a suitor for Netflix.

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