Millennials forego pay-TV for SVoD
September 21, 2016
According to research from The Diffusion Group, a majority of Millennial Cord-Nevers – adult broadband users between the ages of 20 and 35 that have never signed up for a legacy pay-TV service – perceive subscription streaming services such as Netflix and Hulu satisfy their video needs. Consequently, they feel little need for a traditional cable, satellite, or telco-TV service.
According to TDG’s latest research,
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