thePlatform, the white-label video publishing company and part of Comcast Wholesale, has announced that its online video platform mpx is the technology behind hayu. a next-generation SVoD reality service from NBCUniversal International, hayu features top-quality reality programmes in a streaming service that is fully integrated with social media.

hayu provides fans of the reality genre a premium monthly subscription service for £3.99/€4.99/$5.99 (respectively in each of the UK, Ireland and Australia) across online streaming platforms and connected devices including mobile, tablet, laptop and connected TV.

“The successful launch of hayu in the UK, Ireland and Australia shows the next step in thePlatform’s on-going commitment to support NBCUniversal International’s aim to reach wider audiences with superbly curated content on a robust online video platform,” said Matt McConnell, General Manager and Senior Vice President Comcast Wholesale. “Together with NBCUniversal’s streaming comedy service Seeso, launched in the US in January and also powered by thePlatform’s mpx, the bar is set high for providing great content to true fans to consume wherever and whenever they want.”

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