SpotX, the video inventory management platform for premium publishers and broadcasters, is expanding its operations to the Nordic region with the opening of a new office in Sweden and the appointment of Stephen Byrne as Senior Business Development Director, Nordics.

Joining from ITV, and bringing extensive experience of the broadcast and advertising technology industries, he will be based in Stockholm with responsibility to build a team to help publishers and broadcasters in the Nordics harness programmatic video technology and expand SpotX’s premium supply across EMEA.

Elwin Gastelaars, Managing Director Benelux and Nordics at SpotX, comments, “Stephen’s strategic experience and extensive knowledge of online video, programmatic advertising and broadcast media from ITV and Videoplaza makes him the perfect person to complement SpotX’s local presence in the Nordics, enabling us to connect with our customers more effectively and engage with new organisations quickly.”

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