Viacom International Media Networks (VIMN) has confirmed the launch of BET Play, Viacom’s first-ever direct-to-consumer, SVoD application for adult audiences, giving users in 100 countries direct mobile access to BET’s signature award shows, current and classic television series, documentaries, stand-up comedy, entertainment news and legendary musical performances.

BET Play offers fans an opportunity to watch English-language BET content on their iOS and Android smartphones and tablets, as well as AirPlay-enabled TV sets, without the need for a broader pay-TV subscription.

“The launch of BET Play significantly expands the brand’s geographic availability by making it available direct to consumer in many markets where it has not previously had an established presence on TV,” said Michael D. Armstrong, Executive Vice President and General Manager, International Brand Development, Viacom International Media Networks.

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