Global media and entertainment company beIN Media has integrated Technicolor’s 4K Ultra High Definition (UHD) technology into its broadcast platform for the Middle East and North Africa (MENA). The 4K rollout – the first ever in the MENA region – comes just in time for Euro 2016 football tournament, and TV viewers will be able watch seven matches of the football tournament as  in sharper, more vibrant imagery.

“This launch illustrates beIN’s commitment to deliver advanced, high-quality and innovative sports and entertainment to our customers in the MENA region.  It shows the leadership role the region is playing in adopting the latest technologies for home entertainment and how beIN is shaping entertainment in MENA region,” said Yousef Al Obaidly, Deputy CEO of beIN Media Group.

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