Cedato, which powers digital video transactions across any screen, has confirmed the launch of its private video marketplace, CedatoX, opening up a wealth of new video opportunities for publishers, advertisers and ad platforms. CedatoX facilitates direct video ads supply and demand transactions between any two members.

The platform eases set-up, improves optimisation and reduces associated deal configuration, as any member can offer either supply or demand to other members on their own terms and with a hassle-free server level connection on the Cedato platform.

“We are excited to release the CedatoX marketplace, which is an important development and will help our customers advance their businesses,” said Cedato founder and CEO Ron Dick. “This is an important step that marks our fast growth as an operating system and infrastructure company for video.”

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