Doordarshan to ‘sell’ primetime slots
April 27, 2016
By Chris Forrester
India’s public broadcaster Doordarshan (DD) is trying a new strategy to win viewers on its DD National channel. According to India’s Minister of State at the Ministry of Information & Broadcasting, Rajyavardhan Singh Rathore, the broadcaster will open up key primetime slots for sale to outside content producers.
The Minister said that the current pattern of commissioning programming had resulted in a dip in viewership. This pattern (the self-financing commissioning/SFC) had also resulted in decreasing revenues.
The new structure will see independents mounting their programming via DD channels and see DD earn a guaranteed fee for the time-slot. The producers would gain a return on their investment from selling commercials during their slot.
Other posts by :
- Italy joins Germany in IRIS2 alternate thoughts
- Kazakhstan to create museum at Yuri Gagarin launch site
- AST SpaceMobile gets $42 or $1500 price target
- Analyst: GEO bloodbath taking place
- SES AGM results: Appaloosa still objecting
- SpaceX’s Shotwell worth $1.2bn
- SpinLaunch’s revolutionary plan for 280 satellites
- Consolidation impacts satellite sector
- Project Kuiper plans first satellite launch