Ooyala, a Telstra subsidiary and specialist in premium video publishing, analytics and monetisation, has released an all-new HTML5 video player built for fast, consistent performance across desktop and mobile  devices.

The new Ooyala Player enables a high level of customisation for delivering tailored viewing experiences and integrates with all major video advertising and analytics services. It comes pre-integrated with Ooyala IQ, the company’s own award-winning analytics solution for understanding player performance and user engagement metrics at a granular level.

“We understand that the playback experience is crucial in engaging audiences, personalising content and fully monetising the experience. The new Ooyala Player gives the reliability and customisation our customers demand, with an open and modular framework to plug in business-critical services. The player is also the hub for data-driven insights that help publishers understand their audience engagement and videos’ performance across their entire network and on all devices,” said Jonas Flodh, senior director, global product management for Ooyala.

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