Arab commercial media enterprise Arab Telemedia has launched a number of its TV series and movies in the iTunes Store. This makes the production company the first ever to make Arab content available on iTunes. Arab Telemedia makes use of the NEP The Netherlands UpperEast software solution, which simplifies mastering, managing and distributing of video content.

“Arab Telemedia aims big. This is a production company with high-value video content. It’s a perfect first step to extend its presence on a platform like iTunes Store. Our UpperEast solution handles all steps of the mastering, managing and distributing: from ingest and content preparation to delivery”, says Karel van der Flier, CCO NEP The Netherlands. “Besides this, Arab Telemedia only has to upload its content once, because UpperEast makes it available for future use for other platforms. We’re looking forward to a long and fruitful partnership.”

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