Sky will launch UHD TV on Sky Q by summer says Nick Herm, director of strategy, Sky. The pay broadcaster will also be adding voice control, he said.

Herm said Sky is looking to offer a range of different products to cater for an ever more fragmented audience with widely varying viewing habits. He told the Connected TV Summit people are watching more video, but still prefer to watch content on their main TV screen, which is “here to stay”, he said recent trends showed that the decline in linear viewing is even slowing down.

Viewing habits are increasingly divergent between different groups. Herm said that within Sky’s base, professionals in their 20s who are not interested in sport spend over half their time watching on-demand content, while older people interested in sport spend over 95 per cent of their time watching linear channels.

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