Whistle Sports, a digital sports media content company and community focused on serving young millennial fans globally, has announced a Series C with funding from TEGNA, NBC Sports Ventures, Sky and Emil Capital.

Whistle Sports brings together 400 digital and social media sports stars and creates cross-platform content with them that is actively shared and supported by a community of fans and followers. The community recently topped 170 million aggregate reach across all social channels and has been growing by more than two million a week. TEGNA and NBC Sports Ventures are new investors in the company. Series C participants Sky and Emil Capital announced a previous investment in the company in 2014 during its Series B.

“Whistle Sports has activated and inspired a new generation of sports fans and followers. Our strength in distribution coupled with their innovative content, will create numerous opportunities for both companies to grow across platforms,” said Gracia Martore, President and CEO of TEGNA. “This investment and strategic partnership will not only enable both of our companies to reach valuable new audiences, it will also combine our respective expertise to create more innovative content and advertising solutions.”

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