Indian video analytics start-up Vidooly has acquired OTT content start-up iCouchApp for an undisclosed sum. As a part of the deal, Vidooly will acquire all of iCouchApp’s assets and Intellectual Property.

“Vidooly’s aim is to provide intelligent data on the entire ecosystem of online video. We are already doing that with the likes of YouTube, Facebook video and other online video platforms. Since mobile consumption is growing exponentially, iCouchApp’s expertise in the OTT segment will allow Vidooly to provide actionable data across VoD platforms and embrace the trend of mainstream TV going online,” Co-founder Nishant Radia said.

iCouchApp allows consumers to discover new videos, interact with TV shows and keep track of their favourite shows. At the same time, it allows media companies to create and maintain their own OTT app. The start-up claims it serves 1.5 million monthly active users on its platform.

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