Despite the widespread availability of inexpensive ancillary TV streaming devices, research from The Diffusion Group (TDG) finds that 32 per cent of OTT TV Users prefer having the native connectivity of a Smart TV. This according to data featured in TDG’s Video Behavior in the Age of Quantum Media, a survey of 2,000 US adult broadband users, 60 per cent of which use an over-the-top (OTT) streaming service on a home television.

When asked which TV streaming

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Categories: Articles, Connected TV, Consumer Behaviour, Equipment, Markets, OTT, OTT, Research