Grey Juice Lab, a global provider of premium VoD content and services, has strengthened its relationship with Telefonica after being chosen again to provide content and services for its Movistar Video service in Colombia.

Grey Juice Lab has worked closely with Telefonica to identify and define the best content for the new TVoD service and will provide the regional operator with more than 400 new titles a year. The catalogue features content from major Hollywood studios, including Disney, Universal, Paramount, Fox and Warner Brothers, as well as several independent content providers. Grey Juice Lab is also providing Telefonica with a range of premium content services for Movistar VIDEO, including content processing and delivery, subtitle and metadata creation, content programming and marketing.

Julián Rodriguez Montero from Telefónica said: “Telefónica has been working with the Grey Juice Lab team for a long time and they have proven their expertise in the creation and operation of On Demand services.  The launching of this new rental service has risen the bar for innovation to our clients and Grey Juice Lab has been the perfect partner to help us do so, thanks to its experience in this market”.

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