Sling TV has unveiled its second-generation user interface (UI) at CES 2016. The new design aims to create a more personalised experience, as well as improve content discovery across the Sling TV platform.

The new UI will be optimised for each Sling TV-supported device and will start rolling out to devices in a phased-approach, starting in the first quarter of 2016.

“TV is about being entertained, and for the first time, the new Sling TV experience will be able to tailor programming suggestions to your interests,” said Roger Lynch, CEO of Sling TV. “The new interface will leverage real-time data to help users navigate the content depth that we’ve brought to Sling TV. This is the beginning of a reimagined experience, one more personalised and relevant to each viewer.”

In future launch phases, the UI will become contextually aware of viewing preference, location, device, time of day, popularity and more. For example, the new interface will be able to recognise that a customer prefers watching news content in the morning or kid shows on the tablet and modify what is shown in the UI based on those behaviours.

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