Apple has halted plans to offer a live online television service and is instead focusing on being a platform for media companies to sell directly to customers through its App Store, according to reports.

CBS chief executive officer Les Moonves confirmed at a conference that Apple had put its live TV plans “on hold.” Speaking at the Business Insider Ignition conference, said he expects Apple to eventually offer a bundle of channels. “This will happen,” Moonves said. “It has four major networks and 10 cable networks, let’s say, and the price point will be in the $30s, $30 to $35, $40 maybe. People will not be spending money on channels they don’t want to watch.”

While Apple isn’t giving up completely on releasing a live-TV service, its plan to sell a package of 14 or so channels for a monthly fee of around $40 has run into resistance from media companies that want more money for their programming.

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