India’s government has approved raising the limit on inward foreign investment in its media sector.

The limits, for direct investment in news and current affairs TV channels, rise from 26 per cent to 49 per cent.

However, for direct investments by foreign entities in broadcast distribution outfits, including MSOs and local cable operators, as well as DTH, teleport and other related businesses, the limits rise to 100 per cent.

For non-News (general entertainment) channels, the limits are also raised to 100 per cent.

The 49 per cent limits are granted automatically. Higher levels of foreign participation are allowed but only via government approval.

The plans had already won support of the Telecom Regulatory Authority (TRAI).

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