HBO’s online only premium streaming service, HBO NOW, is available on the Roku platform. Roku customers in the US can now visit the Roku Channel Store to add the HBO NOW streaming channel to their Roku players (including the newly announced Roku 4) and Roku TV models.

Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices. HBO NOW is available for $14.99 per month with an available 30-day free trial offer.

“HBO NOW is a hit with consumers and we’re thrilled to make it available to millions of Roku customers,” said Jeff Dallesandro, Senior Vice President, Worldwide Digital Distribution and Business Development, HBO. “Bringing our programming to consumers through HBO NOW is a natural evolution for HBO, and partnering with a streaming leader such as Roku greatly extends the reach of our service as we usher in this next phase of innovation for our network.”

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