Analyst: Consumers turning to multiple connected devices
September 24, 2015
The popularity of OTT SVoD has influenced the increase of connected media devices in consumers’ homes. In turn, connected media devices continue to change consumers’ TV/video viewing behaviour by bringing a variety of sources of media and entertainment to the larger screen. From family TV night via broadcastTV, to binge watching and content stacking via OTT SVoD services on a consumer’s individual time, content consumption is in the control of the consumer.
A new report from the Connected Home UX (CHX) group
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