SpotXchange, the video inventory management platform for publishers, has confirmed its rebranding to SpotX.

Reflecting the changes in the market and its platform, the Denver-born, global company says it has shortened its name to highlight its evolution from an ad exchange to a holistic inventory management platform, developed specifically for the supply side. Its platform today incorporates an ad server, SSP, and programmatic infrastructure including both open and private marketplace capabilities to help publishers manage all aspects of their video ad inventory across desktop, mobile and connected devices.

Publishers are looking for an integrated, one-stop shop for their programmatic sales platform, according to Mike Shehan, founder and CEO, SpotX. “Their inventory is cross-channel,” Shehan explained. “It sits across different devices, sales tactics and formats.”

“They want a solution that houses both programmatic (private and open marketplace) and direct sold campaigns in a single platform to give them full yield visibility and optimisation options across screens and video inventory types.”

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