Global entertainment content market MIPCOM has confirmed that Adam Crozier, Chief Executive of ITV plc, the UK’s leading commercial broadcaster and independent production company, is to deliver the MIPCOM Media Mastermind Keynote at MIPCOM.

The MIPCOM conference theme is ‘A New Creative Excellence’. Crozier will discuss ITV’s strategy to build an international content business, including the creative renewal of ITV Studios and ITV’s international expansion in key markets including America, where it is now the largest independent producer of non-scripted programmes.

The conversation will also explore ITV’s growing international scripted business, coinciding with the launch of ITV Studios’ new ambitious dramas Beowulf and Jekyll & Hyde. His keynote is scheduled for Monday 5 October as part of the market that runs from 5-8 October 2015, in Cannes.

“We are very excited to hear Adam Crozier’s analysis of ITV’s strategy, particularly in terms of how they have transformed the business, making international content a key priority,” said Laurine Garaude, Director of the Television Division at Reed MIDEM. “He has done a remarkable job of turning ITV into a media company to face the challenges of the future,” she added.

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