Asia’s leading satellite operator Asia Satellite Telecommunications (AsiaSat) has announced its new organisational structure to power the growth of the company in key Asian and global markets.

Under the new organisational structure, both sales and business development teams will be headed by Philip Balaam. Under his expanded role as Vice President, Sales and Business Development, Balaam will assume new responsibilities in driving sales activities in all Asian markets while continuing to oversee the company’s business development initiatives.

Sabrina Cubbon has been named Vice President, Marketing and Global Accounts. In her new capacity, Cubbon will focus on key global strategic accounts while continuing to lead the marketing, communications and corporate affairs functions of the company.

Commenting on the new organisational structure, William Wade, President and Chief Executive Officer of AsiaSat, said, “2015 is expected to be a challenging year for the satellite sector. I have confidence that our rebranding earlier this year has re-energised our brand presence and as equally important our entire team. With this new structure, we will better utilise our resources and more clearly focus our efforts in the market. By moving ourselves closer to our customers and partners, we are able to better understand and serve their needs.”

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