Nearly 60 per cent of the Dutch have no plans to cancel their traditional TV subscription in favour of OTT service television programmes, according to Telecompaper Consumer Panel data. Around 4 per cent said they will likely cancel the subscriptions within the next two years while a quarter do not yet know that they will do.

Customers are mainly holding on to their TV subscription because they want to continue watching live TV, and also because the most viewed channels cannot be viewed live via OTT. NPO 1,2 and 3 are all linear and also available online, but the SBS and RTL channels are not.

The number of people saying they want to hold on to their TV subscription rose 20 per cent from the year before.

In all age groups (20-64), there has been a decrease in the number of people looking to terminate their TV deal within the next two years. That decrease was sharpest among 20-29 year olds. In 2014, 14 per cent wanted to end their subscription within two years. The figure dropped to only 5 per cent in January 2015. The decrease could be partly explained by the fact that the numbers do not include people who have already switched out.

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Categories: Articles, Broadcast, Consumer Behaviour, OTT, OTT, Research