Sony Pictures Television (SPT) and Nippon TV have announced a joint venture to launch GEM Asia, a new general entertainment channel for audiences across Southeast Asia and Hong Kong. The pay-TV channel will feature first run and exclusive dramas, comedies and variety entertainment shows from Japan as well as other North Asian territories.

GEM Asia, which will be operated by the joint venture, will have access to more than 500 hours of Japanese content per year exclusively from Nippon TV. SPT Networks will be primarily responsible for distribution and advertising sales for the channel.

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