Fire TV Stick, Amazon’s OTT dongle, has become the company’s fastest-selling UK device since becoming available for pre-order on March 24th.

The device, which started shipping on April 15th, plugs straight into the HDMI socket on a TV, allowing users to stream video from popular services such as Amazon Prime Instant Video (previously Lovefilm), Netflix and BBC iPlayer.

Customers can also rent or buy over 50,000 films and TV episodes from Amazon Instant Video, including new releases and blockbusters, and Fire TV Stick also offers access to music, photos, and games.

“For just £35, Fire TV Stick delivers powerful performance and access to a vast selection of content, apps and games. The phenomenal demand has made Fire TV Stick our fastest-selling device ever in the UK in the first week after going on sale, and we think our customers are going to love it,” said Jorrit Van der Meulen, Vice President, Amazon Devices EU, without divulging actual figures.

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