Telefonica is going to triple the Internet broadband speed, from 100 Mpbs to 300 Mpbs, before thr summer in an attempt to take the lead in the increasingly competitive broadband market, and widen its capacity to distribute Movistar TV and new added-value video services.

The company will also migrate free of charge its ADSL clients to the FTTH network which already reaches 10.3 million homes with plans to add 3.6 million households this year.

Telefonica’s customers will enjoy download speeds of up to 300 Mpbs and upload speeds of up to 30 Mbps from the current 10 Mpbs. With this move, Telefonica will be the only company to offer the highest available Internet speed in the residential market as its competitors -Vodafone-ONO, Jazztel and Orange- only have broadband offers of up to 200 Mpbs.

The move comes at a time when Telefonica is really relying on its pay TV service Movistar TV to grow significantly. Movistar TV already has 1.9 million subscribers, up threefold in comparison with the previous year. The company plans to extend its pay TV service to all its broadband customers, 5.9 million as a whole, and hopes to get the green light from the competition authorities in its acquisition of Canal Plus.

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