ITV has appointed Channel 4’s head of viewer relationship management, Steve Forde, to become its director of marketing and experience for online and on demand.

Forde will join ITV later this year with a remit that covers audience engagement, innovation and design for ITV Player.

Forde joined Channel 4 in 2005 as head of digital marketing before being promoted in 2011. He also had a two-year spell as commercial marketing manager at UKTV in 2003.

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