SpotXchange, a platform for video advertising, has officially launched its Benelux operation, giving advertisers access to the video inventory of RTL XL, and other sports, entertainment and lifestyle publishers such as NBC, VI and Cosmopolitan. With the addition of the stock of new associate publisher, Gamehouse (the global market leader in casual gaming for women) and cinema chain Pathé, SpotXchange immediately takes a leading role in the Dutch online video market.

Videostrip, the online video advertising platform of RTL Nederland, is being rebranded as SpotXchange Benelux, offering publishers a way to holistically manage their video advertising inventory, including ad serving, programmatic infrastructure and advanced analytics. The new team will drive growth and operations in the Benelux and Nordic regions. As SpotXchange continues to grow internationally, the SpotXchange platform now allows publishers to view and report on their video advertising revenue in a dozen new currencies, including the Euro, Great British Pound, Canadian and Australian Dollars, and Japanese Yen, among others.

Mike Shehan, CEO of SpotXchange said there were many opportunities for growing its business in Benelux and said the company would continue to give publishers an independent solution for all their video ad serving and monetisation needs.

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