US soap opera The Bold and the Beautiful has returned to the UK via a dedicated YouTube channel. Fans can stream full episodes online for free through the channel effective immediately.

The Bold and the Beautiful‘s executive producer and head writer Bradley P. Bell commented: “We are excited to become the first American soap to air exclusively on YouTube in the UK. Unlike other online VoD services in the territory, YouTube has no pay wall and is used by nearly two-thirds of the UK population.  We plan to release behind-the-scenes and other bonus content created especially for the UK, and also take advantage of the community-building features of YouTube to provide a much richer experience than we could on traditional broadcast television.”

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