Telstra numbers show deep value proposition Kannuu brings to MVPDs and MSOs
February 25, 2015
Latest numbers from Telstra (Australia’s leading telecommunications and media company) show significant ROI from Kannuu’s content discovery technology for MVPDs and MSOs. Meanwhile Kannuu has opened a European office in London to accommodate growth – and the word is getting out.
Telstra Numbers Show Strong Value Proposition:
• Kannuu drives increased user engagement, produces 3.8 per cent uplift in purchases
• Implementation triples regular search engagement
• Seven-fold increase in discovery at peak viewing times
• Over 17 per cent of all purchases result from the Kannuu discovery platform
Eric Kearley, Director of IPTV and PayTV at Telstra commented, “We’ve experienced a noticeable improvement in customer interaction and satisfaction with the Kannuu technology…. ”
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