Sony Pictures Television (SPT) is extending the distribution of its pre-school children’s channel, Tiny Pop, on the national Freeview platform.

Set to fully launch on January 7th 2015, Tiny Pop will be available on Freeview channel 126 across the whole UK. This extends SPT Networks’ reach of children’s programming on Freeview to two channels, with POP – aimed at older kids – already available on channel 125.

Announcing the launch,

Kate Marsh, SPT’s executive vice president, Networks, Western Europe said: “This extended distribution on Freeview marks our commitment to continue to invest in our UK networks business. With the extension of Tiny Pop, SPT’s reach on Freeview now spans five channels, and the introduction of this well-loved and established channel enables us to deliver a quality and fun alternative for families in Freeview homes.”

Tiny Pop is targeted at children aged three to seven and has a diverse portfolio of programming, providing a fun, stimulating and safe environment for children to learn, laugh and grow. Key titles include hit show My Little Pony: Friendship is Magic and Care Bears: Welcome to Care-a-Lot.

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