Multi-screening mainstream in Europe
November 21, 2014
To mark World Television Day on November 21st, TV organisations from around Europe have brought together the latest statistics to reveal how TV and social media complement each other. The insights show how ‘multi-screening’ is becoming a mainstream activity in many countries, how TV drives commentary online and how the marriage of TV and Internet-connected second screens presents opportunities for advertisers.
According to from PEPPTV (Platform for European Promotion of TV), an informal grouping
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